Latest Posts

Shopify Google Analytics Setup

  Over the last many weeks, Facebook seems to be missing lots of data in reports. For example, I had many Adsets that appeared not be working but when I turned them off, sales dropped. A week ago I noticed some data was showing up in FB Ads...

Ugly Emails Make Sales

I’ve always said, something ugly is better than nothing. So this morning when sales were starting off slower than expected, I sent out thisĀ “Ugly” email to the ecommerce store’s email list: Within an hour, sales jumped! Emails just like websites, in my opinion, it’s much better to have...

Facebook Email Retargeting: Step by Step

Are you retargeting on ALL your websites and emails? I hope so. Around four years ago I heard about retargeting and installed it on my ecommerce site. I was amazed at the results and increase in sales. Now I make sure it’sĀ installed everywhere. If you are reading this...